Trending Trips for 2026/27

The next star-studded season of The White Lotus is set to thrust another glamorous destination into the spotlight. While the first three seasons turned Hawaii, Sicily, and Thailand into icons of set-jetting, the travel trend inspired by on-screen locations, this year it’s France’s turn to shine. With season four anticipated to film in 2026 ahead of a 2027 release, which slice of the country will host all the sun-soaked scandal and slow-burn drama? None other than the French Riviera. With its dramatic cliffs, sugar-soft sands, hilltop towns, and glassy blue waters, we can’t think of a more worthy place to swoon over.

The Winter Olympics will grace the Dolomites in 2026, painting the pistes with ski-slashed pow. This muscular mountain range will deliver drama in every direction, from biathlon and bobsleigh to snowboarding and skeleton. But the buzz won’t end there—we expect the excitement to snowball into a year-round Dolomites appeal. After the Italian ice melts, you’ll be hard pressed to find better hiking, cycling and deliciously green landscapes in the whole of Europe.

If any country has come to define the internet’s idea of “fairytale Europe,” it’s Slovenia. Lake Bled’s island church, the cobbled lanes of medieval Piran, the wild Soča River and the high pastures of the Julian Alps are immeasurably more impressive in the flesh than they are on screen. And, what’s driving its next surge is something deeper: travelers actively swapping crowded Alpine resorts for quieter landscapes where you can hike for hours without meeting another group, kayak jade-green rivers, and drink local wine straight from family-run vineyards.

As travelers look beyond the classic Tokyo–Kyoto circuit, Hokkaido is emerging as Japan’s true wilderness frontier. Winter brings the island’s famous champagne powder to resorts like Niseko and Furano, alongside steaming rotenburo overlooking snow-covered forests. Come summer, the flower fields of Biei and Furano burst into colour, Shikotsu-Toya National Park reveals deep-blue caldera lakes, and trails around Daisetsuzan offer some of Japan’s most dramatic alpine hiking. Paired with exceptional seafood and cool-climate cuisine (uni, scallops, and buttery miso ramen), Hokkaido offers a quieter, nature-first Japan.

While the Greek islands remain firm favourites, mainland Greece is slowly gaining attention. The Peloponnese is set to receive star treatment, boosted by its role as a filming location for Christopher Nolan’s upcoming The Odyssey. Shot across parts of the region’s rugged coastline and ancient landscapes, the film will highlight a side of Greece that’s undeniably cinematic. Think Mycenae and Epidaurus, empty beaches near Voidokilia, Byzantine Mystras, and long coastal drives surrounded by mountains.